2022 FinTech Grand Award

AIA International Limited (AIA Hong Kong & Macau)

AI Learning Recommendation Engine

Description of Entry:
As a purpose-led organisation where “people” is deemed as one of the greatest assets, AIA Hong Kong & Macau has always been committed to nurturing talents especially best-in-class financial planners who help customers better manage their health and financial wellbeing. To empower AIA Hong Kong & Macau’s financial planners as trusted partners of customers, the AI Learning Recommendation Engine was launched to identify their unique training needs with personalised recommendations, thus encouraging proactive learning culture and all-round development. Agency leaders can also have a clearer and more in-depth review on their team members through the management dashboard to build a more professional and stronger team. Through this one-stop training platform, AIA Hong Kong & Macau aims to raise the professionalism of financial planners and enable them to help customers live Healthier, Longer, Better Lives.

(Information is provided by awardee)

Comments from Judging Panel:
Good use of AI to promote e-learning with personalized content. It can eliminate the reliance of senior staff to bring up the junior one. Excellent use of data generated by agents as part of their sales process and converting that into insights using AI to drive the improvements in agents’ performance as well as their career. Adoption rate and performance result are very encouraging. Using A/B analysis to measure result but didn't present the figures. Not sure if the problem is significant enough to warrant adoption of AI in recommending training.