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Hong Kong ICT Awards 2011 - Best Ubiquitous Networking Grand Award
Cherrypicks Ltd.
Hennessy Mix iPhone and Android Apps with Location-based Augmented Reality Vision
The inspiration of Hennessy Mix drinks using Augmented Reality (AR) vision technology at designated bar location has given birth to the World’s first iPhone and Android application with location-based AR vision. Customers can simply point the Hennessy Mix application at any Hennessy coaster or bottle label to view AR vision 3D Hennessy Mix drinks and can virtually experience the mixibility of Hennessy V.S.O.P. Plus, if customers are at the designated bar locations, they would be awarded with stamps, which can be redeemed for many great prizes. Other exciting features include AR photo frames for customers to capture, decorate and Facebookshare their precious moments.
Comments from Judging Panel
The application is innovative and unique for rejuvenating Hennessy’s brand among targeted segment group. It has created a good user experience that matches the brand as a luxury product. The assessors are particularly impressed by Hennessy/Cherrypicks in adjusting the strategy of the whole campaign after taking the lessons learnt from wave one of the campaign to make the whole campaign more successful and engaging for customers.



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