Cherrypicks Ltd. / Media Palette Hong Kong
iButterfly HK is a gamified coupon entertainment platform, in which users acquire coupon or content by hunting 3D flying butterflies using smartphones in different time and locations. Making use of 3D engine, Augmented Reality, location detection and motion-sensing technologies, iButterfly HK has combined social gaming and coupon download services to introduce a brand new user experience. User can download it for free and enjoy the attractively designed butterflies loaded with branded discount coupons and interesting content. Brands and advertisers conduct marketing campaign on this platform to engage users by catching their own branded butterflies, and help drive users to their retail presence.
Comments from Judging Panel
With the notion of iButterfly originated from Japan, the launching and continuous development of iButterfly HK has been successful in Hong Kong. The innovative coupon entertainment platform turns conventional coupon marketing into an interesting virtual butterfly catching game. The good use of augmented reality and social media largely helps to bring users to the application, and facilitates brand building for the participating brands.
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