PCCW Mobile Infotainment Platform
PCCW mobile offers an array of mobile information and entertainment (infotainment) content and services on an "anytime, anywhere" basis. For just one monthly tariff, PCCW's 3G customers can be connected to an unlimited flow of audio and visual media content. The most comprehensive infotainment in HK available on a mobile platform can now be accessed easily on a handset for exclusive enjoyment. Customers are entertained and informed by a variety of TV programs, the latest hot sounds, coverage of world sports events, the facility to share photos and video clips and the Wi-Fi Internet access service.
Comments from Judging Panel
The application is a good demonstration of fixed-mobile convergence. At the same time, the platform has maximized the usage of a mobile phone on both streaming audio and visual capabilities at their cutting edge quality. The application also has a user-friendly interface that is intuitive to use. Moreover, the application supports multi-tasking so that users can receive different types of infotainment at the same time, thereby maximizing a user's mobile experience.
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